Thursday, November 11, 2004

Elf DVD overflows with extras

Yahoo! News - Like Santa's Bag, 'Elf' DVD Brims with Goodies: "LOS ANGELES (Hollywood Reporter) - From the introduction of DVDs in the late 1990s, New Line Home Entertainment has been at the forefront of crafting bonus materials, and Tuesday's release of 'Elf' brings bonus features to a new level, according to NLHE executives.

Extras on the company's 'Lord of the Rings' DVDs are designed to bring the viewer more into the film. In contrast, the bonus features and, especially, the interactivity of the 'Elf' DVD, with its games and beyond-the-movie features, make it more of a toy, NLHE vp content development Michael Mulvihill said.
Mulvihill said that the 'Elf' DVD menu was designed to act like a children's pop-up book, using tabs that the viewer pulls by remote control to access several set-top games including 'The Race Down Mt. Icing,' 'Snowball Fight' and 'Fix Santa's Sleigh,' as well as several DVD-ROM games.
The 'Elf' DVD also is the first to offer what it calls 'Film School for Kids,' produced by veteran DVD features maker Laura Nix, co-president of Automat Pictures.
'The 'Film School for Kids' was probably the most challenging of all the beyond-the-movie features that we did on this two-year project,' Nix said. 'We had more than 50 people that were involved in the making of 'Elf,' and we had to get to explain some very difficult concepts to kids, concepts that are hard for many adults to understand. But everyone was extremely cooperative, especially (director) Jon Favreau (news) and (star) Will Ferrell (news).'
Nix and her team also produced a quirky feature called 'Deck the Halls,' which follows several families who are obsessed with the Christmas spirit, the movi"


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